How does Starbucks win over China?

As the largest tea consuming country in the world, is it possible for Starbucks to penetrate the market in China? Starbucks win over the consumer there in a unique way. Starbucks announced their partnership with nestle to bring home options to chinese consumer and even China accounts for more than 15% of Starbucks revenue. Starbucks was intentionally creating a strategy to adapt with the chinese culture by collaborating along the local partners and businesses.

Starbucks Store in Yuyuan Tourist Mart Complex, Shanghai, China.

With the aid of China’s technologies, they are able to expand their business in China and successfully dominates the market. In the future, we can look forward to the expansion of Starbucks business as they plan to add new stores and incorporating the technologies with the omni-channel services.



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