For the past two years, Mixue has already developed their business with over a thousand outlets since 2020. As a newcomer, Mixue are able to compete with the Ice Cream Industries in Indonesia. Aside from Mixue’s product that have refined taste and quality, they also have affordable product pricing. Not only that, Mixue’s francise management are also designed to be efficient. Thanks to that fact, many investors are attracted to open Mixue’s business.