Does the collaboration between Emily in Paris and McDonalds works for both brands?

Ever heard of the McBaguette from Mcdonalds? Previously, McDonalds first launched their McBaguette in French as a seasonal item and for the international as a limited item back in 2012. To relive their McBaguette product, McDonalds had the chance to collaborate with one of TV Series in Netflix, Emily in Paris.

Photo: McDonald’s

This collaboration is a remarkable example of getting buzz from both of their brands in advance synchronizing with the launch of the new season. The interesting fact was in Emily in Paris, they did not even describe the Baguette and this elevated the audience curiousity even more. To conclude, this strategy are the best way to attract someone who would never purchase baguette in McDonalds.



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